Representing at The Spark Awards

Despite my complete lack of enthusiasm about having to be out of the house and in proper clothes rather than just in my pyjamas all evening, last night I join another four members of the team to attend the annual Spark Awards.

            There are three or four awards held each year that are relevant for us, but these ones are always the most bizarre. They represent the entire marketing ecosystem, so there are entrants from TV, newspapers, radio – you name it, they are all there trying to bag themselves as many prizes as possible.

            We were nominated and shortlisted for three awards this year, so whilst I would much rather have stayed at home, I had to put on a girly dress and go and play the game for the duration of the evening.

As always, it was a bit of a bland event, with the majority of our table not drinking, and it being almost impossible to hold a conversation as the prizes were handed out whilst you were eating. Still, it’s always get to get nominated for awards, so it was fun to attend and see how the rest of the industry has been getting on for the past twelve months.

            Even better than a free dinner and a couple of glasses of wine for our efforts, we walked away with two of the three awards that we were nominated for – Best Creative Team and Most Innovative Technology for TV and Online Video. Go team!