If there is one thing that the media
industry loves, it’s an awards ceremony. When I was working in London these
would be excuses for getting dressed up and having a great night out with all
your work buddies. In Singapore, because the industry is so new, but all the
main event companies still insist on having the same number of events, and
because the locals don’t like drinking, socialising or generally not being at
their laptops, attending award evenings here are quite a bit more of a struggle.
This
week, with most of our team in and out of the country for events there was only
three of us in town and able to attend the event this Thursday. Unfortunately
our US team had felt it necessary to book a table of ten for us without letting
us know until the week of the event, even though there are loads of international
events pulling everyone out of the country for the week.
We
managed to fill the table, but it was a long evening, spent with a lot of other
people’s clients who I had never met before. The only thing that I was incredibly
thankful for was that the actual presentation of the awards only lasted for
around an hour, so by 10:30 I was able to avoid hanging around too late and I
could get back home. When you wake up at 6:30 to go to the gym before work, a
sober evening doesn’t get much later
than that!
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